A new study suggests that Apple’s top-ranking customer service representatives have an average rating of 1.6 out of 5.
A new survey conducted by consumer rights group Consumer Reports found that Apple, as a company, has the worst customer service experience in the world.
“We asked consumers how they feel about Apple’s customer service on social media, which can be a poor indicator of how they would feel about their own companies’ service,” said David Leibowitz, Consumer Reports research manager.
“When Apple does something right, the public responds positively to it, but when it fails, the reverse is true.”
According to the report, when consumers think about Apple, they think about how Apple responds to customer service requests.
The report, which surveyed over 1,000 people from the U.S., U.K., Canada and Ireland, found that the company was ranked worst by a whopping 16 out of 21 customer service experts surveyed.
“Apple has a bad reputation for being difficult to deal with on social platforms, but that’s mostly because it’s such a popular brand,” said Leibtz.
“I’d love to see Apple take a more hands-off approach, especially if it means it can take a lot of the pressure off the customer service reps.”
For Apple’s sake, it may want to start giving up on its social media platforms.
Apple is reportedly considering using a new social media platform to improve its customer service.